X-Rite announces partnership with SmallHD

x-rite and smallhd
Right after NAB Show 2016 X-Rite announced a partnership with SmallHD centered on the first-ever line of daylight-viewable, full-HD display with flexible power production-monitor models 1703-HDR, 2403-HDR and 3203-HDR. The small BIG ones…

The announcement comes after a similar one made at NAB 2016. There X-Rite had announced an agreement with Atomos, to use i1Display Pro for their full line of monitor-recorders including Blade, Shogun-Studio, Inferno and Flame series. X-Rite was at NAB 2016 to show their recently launched ColorChecker Video Targets, effective, timesaving tools for filmmaking production and color workflow, from shooting-to-editing. The tool now has support from 3D-LUT Creator, Color Finale plug-in for Apple’s Final Cut Pro X from Color Grading Central and DaVinci-Resolve by Blackmagic Design.

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The partnership means that SmallHD will bundle and support industry acclaimed X-Rite OEM i1Display Pro to seamlessly manage color calibration for their new production-monitor models 1703-HDR, 2403-HDR and 3203-HDR.

“It’s an exciting time to be a filmmaker, as camera technology evolves more rapidly than ever before. With demand for visual content at an all-time high, so is competition. The modern filmmaker needs confidence in knowing if the shot is in focus and that the color being displayed is accurate. It’s working more efficiently than ever before and having fun in the process. Our production monitors boost the confidence for content creators that find themselves in various indoor/outdoor shooting environments.” states SmallHD CEO, Weston Phillips. “Our partnership supporting X-Rite i1Display Pro for our new line of production displays, including our first-ever line of daylight-viewable HDR production monitors, supports our commitment to give customers a more accurate, professional color viewing experience.”

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With a century of color theory science behind the X-Rite brand, the i1Display Pro is the ultimate solution for creative professionals who demand speed and flexibility to attain color accuracy. Accurate color representation on screen is paramount for the video and film industries, the i1Display Pro delivers fast measurement speed and unrivaled color accuracy on all modern display technologies. These benefits are especially important whether capturing or editing footage. i1Display Pro includes video color standards, for a more accurate color workflow.

“We are very excited to have our OEM i1Display Pro bundled across the new line of SmallHD Production-Monitor displays to enhance viewing accuracy. The announcement aligns with SmallHD recently released larger daylight-viewable HDR production monitors,” said X-Rite Vice President of Product Marketing Chris Winczewski. “The partnership with SmallHD demonstrates our focused commitment for the expansion of X-Rite’s photo and video products into the video, filmmaking and broadcast markets.”

A digest of last week’s photo and video news – Week 18


A digest of last week’s news is a selection of some of the news from week 17 from 2016 related to the worlds of photography and video, covering multiple topics, always rounded up with a reading suggestion.


Leica digital without LCD

The new Leica M-D (Typ 262) is the first digital camera from Leica without a monitor screen. On the place where LCDs are usually present these days, you’ll find the ISO sensitivity dial on the M-D (Typ 262). Leica says that removing the monitor promotes concentration on what is essential: the picture. The camera, which is based on Leica M (Typ 262) – which has a LCD – may not give you the chance to see your pictures right away, but still has all the parameters essential for photography – shutter speed, aperture, distance and ISO sensitivity. No video, though, as video usually requires a monitor.


Phottix Cerberus has three heads

The new Phottix Cerberus Multi Mount is, says the company, your all-in-one mounting solution for hot shoe flashes. Use your hot shoe flashes with Bowens-compatible accessories, Elinchrom-compatible accessories, and the Phottix Transfolder Softbox range. There is a good reason why Phottix called the system Cerberus: it has three heads, like the mythical Cerberus. The standard round mount works with the range of Phottix Transfolder Softboxes. Add the Bowen-compatible mount – and traditional S-Mount compatible accessories can be used with your hot shoe flash. Swap that out for the Elinchrom-compatible mount and use Elinchrom’s vast array of accessories with your hot shoe flash.


Hacked Sony records longer

All Sony cameras supporting the PlayMemories Camera Apps, including the a7R and a7S I and II, the a6300, the RX10 II can go beyond the 29 minutes 59 seconds video recording limit through a hack created by a Sony Alpha user named “malco”. The hack also allows to unlock the language selection menu. The time limit, though, is not an arbitrary number as some think or a Sony decision. It was/is in place to abide by legislation in Europe, where any camera recording above the said limit is taxed higher… as a video recorder.


Powershot G9 X gets Red Dot Award

The Powershot G9 X camera from Canon, a compact model with a lightweight design, 28-84 mm (35 mm film equivalent) 3x optical zoom lens and a 1.0 inch image sensor, won the Red Dot Design Award: Product Design 2016. This premium compact camera, featuring a touch-panel LCD and a control ring for intuitive operability that makes possible the effortless capture of high-quality images and video, was honoured for its design excellence. The internationally recognized “Red Dot” is organized by the Design Zentrum Nordrhein, a design institution based in Essen, Germany.


From Studio to Architecture

Rocky Nook’s reading suggestions for the week are two: the hardcover version of Masterclass: Professional Studio Photography, which you can have for $20 (that’s $39.95 off) using the coupon MASTERCLASS and the eBook Architectural Photography, now on third edition, which has a price of $9.99 (save $26) if you use the coupon ARCHITECT. Both deals run until May 8.